For many years, the gaming industry has seen constant development. This is made feasible in large part by the internet gaming sector. Customers are increasingly flocking to online casinos and sports betting platforms as a result of widespread digitalization, as well as the proliferation of cellphones and the Internet.
In 2023, the online gaming sector shows no signs of slowing down its rapid growth. How did this industry manage to survive the pandemic? What are the experts’ predictions, and what factors contribute to the industry’s growth? What technology is currently in use and will be in the future? Let’s keep answering these questions in this essay, shall we?
How has the industry changed in the last few years?
Many company categories experienced a drop or slower growth as a result of the “pandemic crisis,” but the gaming industry escaped this fate. As a result of widespread lockdowns and the transition to remote work systems, the public has been forced to spend more time at home. As a result of this, individuals began to utilize the internet for more purposes than many industry participants anticipated. Bookmakers and casinos began actively purchasing advertising space on well-known websites and apps such as YouTube, Instagram, Facebook, and Telegram, among others. As a result, the sector has been able to expand substantially in recent years.
Until now, advertisements for casinos and sports betting platforms have been made available on a range of websites. Gambling companies are constantly attempting to increase the quality of their advertising while also expanding their traffic channels and entering new markets. And this marketing strategy is effective. Bookmakers and casinos have effectively monopolized all available media space; as a result, they can attract large audiences to their websites and mobile applications and do all in their power to convert these visitors into devoted customers. Gambling projects can continuously develop and scale their operations due to a flood of new clients as well as the consistent support of their existing client base.
According to Statista’s calculations, the online gambling market will grow at a CAGR of 7.91% between 2019 and 2026. The size of the market was another factor considered by experts. This value was 66.7 billion dollars at the end of 2020, and it is expected to climb to 92.9 billion dollars by the end of 2023.
Analysts at Zillion Project believe that the growth of the online gaming business will be the most important component in the overall expansion of the gambling industry. “The pandemic has simply accelerated the growth of customers who bet at online casinos and bookmakers.” This shift away from traditional offline points has gone off without a hitch in recent years. More than a decade has gone since the active development of online gambling began, and while some regions remain underserved, such as Latin America, Africa, and Eastern Europe, growth will continue.
What will the industry look like in 2023?
According to H2 Gambling Capital researchers, the market structure looked like this between 2018 and 2019: the majority of the market for online gambling centered on sports betting and similar events. Simultaneously, betting commanded a 48.7 percent share of the market, translating to more than 19.5 billion euros in revenue. In second position was the business of operating internet casinos (their share was 26.8 percent and 10.7 billion euros in revenue). Following that were missions and loot boxes, poker (6.2%), lottery draws (8.9%), and poker (6.2%). (5.1 percent). Last but not least, a bingo draw was held (1.8 percent).
The percentage indicators of industry presence have not changed considerably and largely reflect the overall picture. This is current as of the date of writing. Internet casinos and sports betting are still two of the most popular forms of gambling in 2023. And it is unlikely that much will change in 2022. However, many people are hoping that the sector will continue to grow and flourish because they believe it will affect how much money they make.
What kinds of technologies will be popular in 2023?
They influence the advancement of medical, education, and tourism, as well as the development of numerous high-tech solutions that aid in the diversification of leisure activities. New technologies are being actively used in the economic and banking sectors. This restriction applies to the gambling industry as well. It took nearly three decades for the first online casinos to open their virtual doors, and another ten years for mobile gambling to actually take off. On the other hand, there are a plethora of cutting-edge strategies and solutions that have already revolutionized the gaming business and will continue to do so in the not-too-distant future.
The influence of technology on casinos
The following are examples of some of the most significant breakthroughs in history that have completely revolutionized the industry:
- Club-issued cards that allow you to keep track of your prior wagers – You can use them to play board games and slot machines, unlock your hotel room, and even pay for refreshments like a credit card.
- Machines that shuffle the cards – These automated shufflers smooth out the gaming and reduce the chance of human influence on the outcome.
- Automated non-monetary gaming systems;
- Live dealer games are online games that simulate the ambiance of traditional casinos. Video cameras and motion sensors are used in these games.
- Millions of people now have access to video slot machines and games that they may play on their mobile devices.
- Casinos are being transformed by game-changing technology.
The inclusion of breakthrough IT technology into the gaming industry allows leading online casinos, such as those ranked highly by Casinoluck.ca, to differentiate themselves from competitors by giving players with more enjoyable gameplay situations. As a result, operators extensively employ RFID technology, which identifies objects via radio waves and can be read from a distance. The new technologies assist in studying the gameplay process, monitoring user behavior, locating the token, and shutting it off if it is misplaced or stolen.
Responsible gaming casinos have specific face recognition and personal identification systems in place. As a result, the facilities are safeguarded from dishonest consumers and do not allow minors or people at risk of developing a gambling addiction to enter the halls where the games are played.
People will soon be able to reserve a table, place bets, and resolve any technical issues that may emerge by utilizing chatbots and sophisticated programs provided by online casinos. Gamification technology expands opportunities for participatory play. The next important advancement in the gambling sector, according to experts, will be on par with the launch of 5G Internet, the deployment of blockchain technologies, augmented and virtual reality technologies, and the development of new types of mobile applications for gamblers. We shouldn’t have to wait too long because progress is being done at such a fast pace.